Radio: Ownership, Advertising & Textual Anaylsis

 

Different Platforms:

• AM (Amplitude Modulation)
• FM (Frequent Modulation)
• DAB (Digital Audio Broadcasting, available via DAB radio)
• Dedicated station’s websites

OWNERSHIP

HEART FM

- Heart is the UK's most popular commercial radio brand, built on a winning formula of feel good music and an all-star cast of presenters. Heart taverns 25-44 years old reaching 9.7 million listeners every week on air. 

- Heart is owned by Global

- Global also owns:

    - Classic

    - Smooth

    - Capital

    - Radio X

    - LBC

    - Gold

- 19 of Heart's 22 Channels are owned by Global. The other three - Heart Hertfordshire, North Wales and Yorkshire - are owned by Communicorp and operated under a franchise agreement.

ADVERTISING

- Above-the-line Traditional Advertising

- Television Advert

    - Has dad and daughter - shows they are family orientated

    - She turns up the radio - like their slogan

    - The stereo is red - brand identity

    - The dad is dancing - youthful music

    - Ethnically diverse

   

Website: www.heart.co.uk

- Apple Music

    - Can assess Apple Music via the website 

    - Horizontal Integration

    - Synergy

- Has tabs for Podcasts, Lifestyle, News, Charity, Events and more.

- Features pop-up ads

How is sponsorship used across the website?

- It has a direct link to Apple Music, Horizontal integration.

It promotes Sky Competitions as well as Talk Talk, Sponsorship,

How can listeners access the station? 

- Listeners can access the station through the website or through the radio

- App

Which aspects of the website appeal to the target audience  

- Stories about celebrities that are on the website will interest middle aged people as their life are quite mundane and that's why they need to read the gossip to make their life more interesting.

- Lifestyle section includes food&drink, Tavel, wellbeing, travel.

TEXTUAL ANAYLSIS

Jingles:

A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising.

These add to a products overall brand identity -the elements that distinguish it for the customer

How do these jingle appeal to the station target audience of 25-44 years olds?

- Fun and quirky

- Engaging

- Upbeat

- Informal

- Enjoyable

- Sings "this is heart" which is catchy and distinctive

Key Terms

Mode of address - The way in which a media product speaks to, or attracts, its audience.

Sound motif - A sound effect or combination of sound effects associated with a particular setting, situation, character or idea.

Ident  - A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.

Heart Phone-in

- The host calls up random listeners and speak with a light heavy and humoured nature.

- Their laughter is infectious and attracts people who want to have a laugh and 'feel good', linking to the slogan.