Question 8

Discuss the possible positive and negative media effects a product you have studied might have on it's audience

STRUCTURE:

Paragraphs:

1. point: link back to the question 

2. example: link to a real media text 

3. explain: link to a real life case 

4. theory: link to theory 

Conclusion:

- if discuss, conclude overall points 

- if evaluate, decide (make a judgment)

- if explore, choose to do either 

Body:

- Intro 

- Para 1

- Para 2 

- Para 3

- Para 4 

- Conclusion

PLAN: 

Having an impact: 

Hypodermic needle- media messages are injected directly into the brain of passive audience (influenced by message)

Desensitisation- exposure to violent images numbs effects of them (e.g seeing a violent graphic will not make you feel sensitive/shocked and therefore can easily IMITATE

Male Gaze (Mulvey)- Games with male characters- making girls feel inferior

Moral Panic (Cohen)- media creates fear in population over an issue that appears to threaten or harm.

Anderson- Book focussed on exposure to media violence increases the likelihood of agressive violent behaviour 

in young people. 

- The study was based on research carried out oon effects of violence in TV,Film,Music and video games

Not having an impact: 

Uses and gratification- media used for social interaction (as a way to interact with others- build relationships), entertainment 

Gauntlett- believes the effect theory; looks at individuals rather than society in relation to mass media- generalising that all youths are violent,  treats children as inadequete and undermines children capabilities, assumes superiority to the masses (believes undereducated, lower class individuals are heavily effected by media content).

COD- features of game (micro-features, narratives)