Radio: RAJAR and Audiences - OFCOM

RAJAR - Radio Joint Audience Research - the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the radio centre on behalf of the commercial sector.

RAJAR website:

- Established in 1992

- Measuring Audience

- PSB + Commercial + Advertising Companies

- Owned: BBC + Radio Centre

- Independent contractor for research: IPSOS-MORI

- Various types of data for analysis

- Offers training as well

- Most people listen to the radio at home - this could be via a tablet, TV or Alexia device.

- Still popular amongst vehicle listeners.

- Least people listen to the radio at work

From your knowledge of contemporary media consumption patterns, describes two possible reasons why the listenership of Hallam FM has decreased since 1999 (4)

One reason why the listenership of Hallam FM has declared since 1999 is due to the introduction of platforms such as Apple Music and Spotify where by people can pick and choose what songs they listen to  and connect it via bluetooth.

Another reason why the listenership of Hallam FM has declared since 1999 is due to the rise in different radio platforms. Due to the vase choice of radio station in todays society, people have a lot more choice in what radio station they listen to.

OFCOM

- As well as television, OFCOM also regulates radio.