Newspaper: Textual Analysis

 

Broadsheet - The INDEPENDENT:

Masthead

    - A mature, formal font

    - Black in colour - plain and formal 

    - Capitalisation shows the dominance and importance of the newspaper

Anchorage - the way in which text is used to help pin down the mood or meaning.

- The caption is not humours, no puns

- The layout is text-heavy and fewer images

- Stories tend to be about current affairs (political and cultural), rather than gossip

Tabloid - The Sun:

Masthead

    - Uses a Sans Serif fonts

    - Red background to establish branding

Main heading

    - Very large text - eye catching to the readers

    - Informal language - dyphensism

    - It's about Prince Andy and they such say "Andy" which is informal and not respectful

    - Sans Serif font - more immature

    - Buzz words - makes the reader want to find out more

- Puns - engaging and 'fun' to younger readers

- Image-heavy - more appealing to readers

- Sexualised images, revealing of females - (The Male Gaze theory)

- Layout is busy due to the use of fonts and colours