Newspaper: Audience

 

NRS Social Grade:

Broadsheet - ABC1

Tabloid - C2DE

The Sun reader is typically the so-called white van man. C2DE, male, 35+

Whats kinds of information can you extrapolate from these trends?

• Print & Digital consumption of news brands - 90% of GB adults 15+ - that’s 46.7 million people.
• 9 in 10 adults in GB consume a news brand either in print or digitally.
• 70% of GB adults 15+ read a print newspaper and 71% consume news brand content via their PC or mobile device.
• Evening standard went up because they started to distribute for free
• Metro has a huge print readership because they started to distribute for free

What do they tell us about trends in newspaper readership? Why do we think this is the case?

• Rise in technology - live, instant access
• Time sensitive - print quickly outdated
• Most newspapers dropped between 2010-2015 (circulation)

Audience Collator

The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry.

Reach by platform

Print = 55%

Desktop = 37%

Phone = 63%

Tablet = 19%

- In April 2019-March 2020, 16.9m people interacted with women's magazines

- Only 1% of people viewed it on a desktop. This could be due to it being less accessible.

- The highest percentage of viewing was 23% on a phone and this could be due to the rise in technology and the instant viewing of articles.

Regulatory Bodies

IPSO - Independent Press Standards Organisation

- They relate the content of all press (newspaper) and magazine copy.

Editors Code:

1) Accuracy

2) Privacy

3) Harassment

4) Intrusion into grief or shock

5) Reporting suicide

6) Children

7) Children in sex cases

8) Hospitals

9) Reporting of crime

10) Clandestine devices and subterfuge

11) Victims of sexual assault

12) Discrimination

13) Financial journalism

14) Confidential sources

15) Witness payments in criminal trials

16) Payments to criminals

Exam Questions

1) Explain what the term 'readership' means (2)

- Readership is a calculation based upon the average number of people who read an individual copy of the publication.

2) Analysing the data about 'The Sun' and 'Daily Mail' newspapers, describe two differences in terms of their target audience (4)

- One difference in terms of The Sun's and Daily Mail's target audience, is that The Sun's has a lower percentage of readers in the ABC1 category, than Daily Mail. This could be due to people in that grade being of a middle class and more professional jobs, therefore they may not wish to read a tabloid due to the informal, gossip style.

- Another difference in terms of The Sun's and Daily Mail's target audience, is that The Sun's has a higher percentage of men readers than Daily Mail. This could be due to men being more interested sport and football which is highly used in this tabloid, as well as the Male Gaze which is highly seen in The Sun and their page 3 articles. 

3) From your knowledge of demographics describe and the type of content that might feature in two newspapers of your choice from the data provided

- The Guardian is seen to have more readers in the ABC1 category, than the C2DE category. This could inform us that The Guardian is filled with formal, national situations such as political and culture - therefore being read by people in the middle class and with professional jobs. 

- The Daily Telegraph has a higher percentage of readers that are 35+. This shows that this broadsheet includes articles that are more relevant and interesting to older adults, such as politics and quality led articles.