Kerrang! Readership

 

GRACE for Kerrang!

Gender - Male/Friends

Race - White

Age - 15-34

Class - Middle

Ethncity - British

Market Possibilities - The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off.

Kerrang! - Print magazine as well as online subscription.

Gap in the Market - The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand. 

NRS Grades:

Majority of Kerrang! readership are 15-34 years old

- 446,000 per month (readership of 15-34 years old)

- 369 000 ABC1

Conclusion: Majority of Kerrang! readers are middle and upper class young people.

Demographics:

- 15-24

- Mean = 19.5

- Male and Female = equal

- Range: 15-65+

- C2/D/E (less disposable income)

- Price = £5

Psychographic:

- Personality

- Values

- Opinions

- Attitudes

- Interests

- Lifestyle

Market Position:

- Circulation:

- Kerrang! is third most popular Bauer Media mag

    - Maybe because it is more niche

- Bauer Media dominates the magazine market