Kerrang! Magazine

 Niche - A small targeted audience

Mass - A large targeted audience

Conglomerate -  A large production company which owns multiple companies involved in the media.

Time Shifting - Being able to watch things after there airing time, eg. ITV 2

Escapism - In Blumler and Katz Uses and Gratification's theory they believe that audience members can feel a sense escapism which means they take a break from reality and escape into the world of the production. 

Kerrang!

Ownership 

- Diversification - when a company expands their product to other platforms (magazines, app, website, radio)

- As of April 2017, Kerrang! magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media.

- Shared ownership

Wasted Talent > Kerrang! magazine, Kerrang! website, K! music awards.

Bauer Media Group > Kerrang! Radio

Box Plus Network > Kerrang! TV

Bauer media group retained ownership of kerrang! radio, while box plus network owns Kerrang! TV

History of Ownership

- 1981 - published as one-off supplement in Sounds newspaper

- Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspapers

- 1991 - sold to EMAP

- 2008 - sold to Bauer Media

- 2017 - sold to Wasted Talent

Synergy

Disadvantages:

- Split profit

- Brand consistency 

Advertising

- Youtube account 

    - Link to website and subscription to magazine

    - Featured channels (cross-promotion)

    - Interviews

- Websites

- Social media accounts - Twitter, Facebook and Instagram

    - Facebook - app, clickable links to sponsor websites, events calendar "interested" button which is below-the-line, "shop now" for merchandise and subscription.

    - Twitter - app, follow app, hyperlink to website, pinned tweet of this weeks issues

    - Instagram - 2 accounts (magazine and radio), story highlight of merch, Instagram TV, follow button, link to website, email to feedback.

- Kerrang! magazine app

Explain three ways that online technologies can be used to enhance traditional advertising methods. You must use media products/examples to support each of your answers (6)

1) One way that online technologies can be used to enhance traditional advertising methods is through pop up ads. A traditional advertising method is billboards whereby people may see them while driving, however due to the growth of social media, pop up ads have become commonly used when watching youtube or entering a website, such as the Disney website. For example, Frozen had billboards as well as pop up ads to ensure that they are targeting a wider range of audiences. Younger people may be more likely to see the pop up ads when viewing the Disney website.

1) Another way that online technologies can be used to enhance traditional advertising methods is through social media. Social media is an online advertising method which is highly used in todays society, which targets a mass audience and can easily be shared to gain more popularity. This is compared to print adverts which may not be seen by many people. For example, In The Lego Movie there are posters as well as social media accounts which helps target the audience members.

3) The final way that online technologies can be used to enhance traditional advertising methods is through an app. Some products just as magazines and newspapers diverse their platforms into online technologies such as apps. This shows the the traditional method of magazines can now be diverse onto an app whereby you can subscribe. For example, the MOJO magazine has diverse and used synergy to this which targets a wider audience and maintains revenue.