Film Audiences

 

BBFC (British Broad Film Classification)

Blumler and Katz - Uses and gratifications

An audience wants to :

Be informed or educated 

Identify with characters of the situation in the media environment 

Simple environment 

Enhance social interaction 

Escape from the stresses of daily life 

Get out:

- Niche

- 16-35

- Secondary audience

Netflix:

- Traditionally classified by BBFC

- Netflix now classify using their own algorithm 

- BBFC will help to approve 

- Saves time as it cuts out third party

- Still a BBFC rating

- Aim = 100% of Netflix to have a BBFC rating